MUTINY MEDIA Goin' Big Book

Goin' Big: Gotcha and the Evolution of Modern Surf Style chronicles the crazy up and down journey of one of the surf industries most pioneering and influential brands: Gotcha - a brand whose visionary marketing and design became a gateway to the action sports industries future. It is a story of bold action and innovation of ambition and overreach and of how success can so easily become its own biggest enemy. 225 pages including 150 pages of award winning advertising and product designs. How did Surf Culture become a multi billion dollar global phenomenon? The tipping point came in the late 80's and nineties when a few pioneering brands captured the surf identity and translated its style in